A fresh pet food diet means that who ingredients from farmers and butchers are prepared into a nutritionally balanced pet food exactly the same way a meal for humans is prepared. Like your own healthy diet, a fresh diet for your cat or dog means that meals are not comprised of artificial additives, fillers and synthetic vitamins and minerals. It means that ingredients are carefully selected and proportioned to meet your pet's daily nutritional requirements. A fresh diet needs to be frozen or refrigerated because preservatives have not been added to keep them shelf-stable.
There are many amazing benefits to a fresh diet. Fresh ingredients allow your cat and dog to get the full nutrient profile of a whole food including the healthy fats, nutrients and antioxidants in that food, supporting their immune system and long-term health. Unlike dry or canned foods that have been processed repeatedly to the point of losing any semblance to the original ingredients, freshly prepared meals are as close to the original state of the food as the meals you cook for yourself.
Evidence shows that certain nutrients are also more bioavailable in gently-cooked fresh pet food relative to dry, canned or raw pet food. Moreover, for pets with allergies, a sensitive stomach or other health issues, fresh food can provide an immune boost to support their recovery. Last but not least, the difference you see in your cat or dog after feeding a fresh diet is clear: a shiny, silky-soft coat, increased energy and vitality, better digestion and regular bowel movements, and a shine in their eyes!